Juice Brand Boosts Shelf Space & Sales in Tier-2 Cities
Industry
Beverages (FMCG)
Target Market
Tier-2 Indian Cities
Services Used
OpenReach Field Execution, OpenPay, OpenKYC
Duration
21 Days
Key Issues Identified
●
Shelf-level merchandizing/planogram adherence
●
POSM was often missing or worn-out
●
Retailer incentives to push exclusivity
●
No real-time insights from ground execution
Our Approach
We designed a two-pronged campaign powered by OpenReach and OpenPay.
Field Execution with OpenReach
- Deployed trained reps to 150+ stores over 1 day
- Conducted planogram audits with photo tagging & shelf scan
- Distributed new POSM on-site with logo printing
- Ensured POSM deployment with photos, videos, & receipts
Retailer Engagement via OpenPay
- Launched an incentive program month for retailer confidence
- Introduced a major performance update for retailers
- Shared weekly-monthly leads with field reps and merchandisers
- Central compliance + Top 5 market with real-time feedback
Results Delivered (in 21 Days)
| Metric | Before Campaign | After Campaign | Change |
|---|---|---|---|
| Shelf Presence (In-Store) | 65% | 98% | +33% |
| Retailer Engagement Rate | 10% | 78% | +68% |
| Total Sales | 50 units | 100 units | +100% |
| Search CTR | 5% | 12% | +7% |
Over 1,100 shelf photos and 500+ compliance confirmations uploaded to OpenReach during the campaign.