Back in 2011, our founder began his career as a field merchandiser — straight into the chaos of Indian retail: tilted price tags, missing stock, promo material folded like origami, and, of course, the legendary shampoo rack that refused to stay organized in a store in Ahmedabad.
He did't just fix the shelf—he started fixing the system behind it.
Electronics
Urban
Flat online sales and weak in-store recall led to stagnant growth despite heavy media investment.
We revamped their product listings across Amazon and Flipkart, aligning them with top-searched terms and better visuals. On-ground, we rolled out a POSM kit across 60 retail touchpoints for branding consistency.
We're on a mission to modernize Indian retail from the shelf up — one SKU, one app, and one real-time photo at a time. Want in?
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