Over the next decade, through thousands of store visits, hundreds of campaigns, and a few major tech headaches, he learned two things

Team photo in a studio
1.

Great execution is non-negotiable in FMCG.

2.

Tech without on-ground muscle is just a fancy dashboard.

Fast-Forward to Now

Today, we’re a full-stack retail execution partner helping brands win both the shelf and the scroll. We combine:

  • In-store merchandising at scale.
  • Marketplace optimization across Flipkart, Amazon & Blinkit.
  • Smart retailer engagement tools like OpenPay & OpenKYC.
  • And a rock-solid field app: OpenReach.

From misaligned racks to multi-city ops: It’s been a wild ride—and we’re just getting started.

Mobile App Screenshots

What We Believe

Core Value & What It Means

Speed

Fast retail wins. So do we.
We listen to field staff—they're the real MVPs.

Simplicity

Retail's already chaotic—our tools aren't.
We automate what's boring and celebrate what's working.

Transparency

No fluff. No ghost reporting. No fake fill-ins.
We don’t believe in "stock reached" unless there's a photo.

Meet the Team

Ilyas Ahmed

Founder

Ilyas Ahmed

Once re-merchandised 36 SKUs in a single store without breaking a sweat.

Priya

Ops Lead

Priya

Thinks in Excel. Speaks in store codes

Zaid

Tech Lead

Zaid

Built OpenReach, but can’t stand push notifications.

Meenal

CX Manager

Meenal

Has never lost a client (or a charger).

Amar

Field Trainer

Amar

Can spot an out-of-planogram SKU from 15 feet away.

Want to be on this wall?

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Let's Build What's Next

We're on a mission to modernize Indian retail from the shelf up — one SKU, one app, and one real-time photo at a time. Want in?

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