From a misaligned shampoo rack to a national retail-tech force.

Back in 2011, our founder began his career as a field merchandiser — straight into the chaos of Indian retail: tilted price tags, missing stock, promo material folded like origami, and, of course, the legendary shampoo rack that refused to stay organized in a store in Ahmedabad.
He did't just fix the shelf—he started fixing the system behind it.