Back in 2011, our founder began his career as a field merchandiser — straight into the chaos of Indian retail: tilted price tags, missing stock, promo material folded like origami, and, of course, the legendary shampoo rack that refused to stay organized in a store in Ahmedabad.
He did't just fix the shelf—he started fixing the system behind it.
Flawless execution doesn't happen by accident. From planogram perfection to rep performance, we turn every in-store visit into real-time insight. Powered by our proprietary tech and India-wide rep fleet, OpenReach.
Make your product stand out — whether it's on a kirana shelf or in a Flipkart search bar.
Onboard fast. Incentivize smarter. Grow stronger. Your brand is all but guaranteed to have an awesome groundwork. We simplify retailer onboarding and amplify loyalty with data-driven, digital-first tools.
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