Win the Shelf, Own the Screen

We bridge physical shelves and digital marketplaces to turn every shopper touch-point—store aisle, mobile app, or marketplace page—into a profit engine.

Powered by Openreach's field muscle

1.2M+

Retail Visits

10,000+

Listings Optimized

25%

Avg Shelf Uplift

Insights That Move Markets

5 Ways to Win the Digital Shelf in 20

How Your Shelf Tells a Unified Story: Omnichannel Strategy

See Blog
Insights That Move Markets

5 Ways to Win the Digital Shelf in 20

How Your Shelf Tells a Unified Story: Omnichannel Strategy

See Blog
Insights That Move Markets

5 Ways to Win the Digital Shelf in 20

How Your Shelf Tells a Unified Story: Omnichannel Strategy

See Blog

Testimonials

PepsiCo Logo Placeholder

At Walkers, retailers are at the heart of everything we do. Their success is the driving force behind ours, and we are focused on ensuring that our brands meet their needs andevolve with their challenges. In today’srapidly changing landscape, digital engagement is no longer optional – it isfundamental to drivinggrowth and efficiency. Through our partnership with*shopt, we’re empowering retailers to unlock new opportunities, streamline operations, and deliverexceptional value to their customers. This collaboration reflects ourunwavering dedication to being trusted advisors in thecrisps, snacks and nuts category, enabling sustainable growth andinnovation while keeping retailers’ needs at the centre.

PepsiCo

Nic Storey, Senior Sales Director

PepsiCo Logo Placeholder

At Walkers, retailers are at the heart of everything we do. Their success is the driving force behind ours, and we are focused on ensuring that our brands meet their needs andevolve with their challenges. In today’srapidly changing landscape, digital engagement is no longer optional – it isfundamental to drivinggrowth and efficiency. Through our partnership with*shopt, we’re empowering retailers to unlock new opportunities, streamline operations, and deliverexceptional value to their customers. This collaboration reflects ourunwavering dedication to being trusted advisors in thecrisps, snacks and nuts category, enabling sustainable growth andinnovation while keeping retailers’ needs at the centre.

PepsiCo

Nic Storey, Senior Sales Director

PepsiCo Logo Placeholder

At Walkers, retailers are at the heart of everything we do. Their success is the driving force behind ours, and we are focused on ensuring that our brands meet their needs andevolve with their challenges. In today’srapidly changing landscape, digital engagement is no longer optional – it isfundamental to drivinggrowth and efficiency. Through our partnership with*shopt, we’re empowering retailers to unlock new opportunities, streamline operations, and deliverexceptional value to their customers. This collaboration reflects ourunwavering dedication to being trusted advisors in thecrisps, snacks and nuts category, enabling sustainable growth andinnovation while keeping retailers’ needs at the centre.

PepsiCo

Nic Storey, Senior Sales Director

Shelf to Screen — Here is How We Roll

One symbol

Audit

We assess your shelf, search rank, retailer health.

two symbol

Deploy

Field teams, listings, creatives, incentives

two symbol

Track

Live dashboards for stores, SKUs, campaigns

two symbol

Optimize

Weekly insights to fine-tune everything

Why Brands Choose Us

Not your average activation agency.

Tech + Field In one roof

Tech + Field In one roof

Reporting that doesn't need a decoder

Reporting that doesn't need a decoder

Data-backed creativity

Data backed creativity

Works at scale — 1 SKU or 1,000

Works at scale 1 SKU or 1,000

No ghost visits. No fluffy claims. No stock gaps.

No ghost visits. No fluffy claims. No stock gaps.

They actually send reports our trade team reads. That's rare.

— Trade Marketing Lead, Emiami

Partners

Dabur

35% more shelf space in 6 weeks

Nestle

KYC time dropped from 4 days to 1

Emami

D2C conversion lift by 22%

Flipkart

Optimized 1,800+ listings

Dabur

35% more shelf space in 6 weeks

Nestle

KYC time dropped from 4 days to 1

Emami

D2C conversion lift by 22%

Flipkart

Optimized 1,800+ listings

Watch how our platforms help brands win from shelf to screen.

The OpenStack for FMCG Growth

Case Studies

Razor Brand Case Study

Razor Brand Boosts KYC Onboarding by 80% backed creativity

Juice Brand Case Study

Juice Brand Uplifted Shelf Space in 3 Weeks

Smartphone Accessory Case Study

Smartphone Accessory D2C Goes Omnichannel

See All Case Studies

Insights That Move Markets

Stay ahead of the shelf with bite-sized strategies, case stories, trend alerts, and field-tested frameworks.

Insights That Move Markets

5 Ways to Win the Digital Shelf in 20

How Your Shelf Tells a Unified Story: Omnichannel Strategy

See Blog
Insights That Move Markets

5 Ways to Win the Digital Shelf in 20

How Your Shelf Tells a Unified Story: Omnichannel Strategy

See Blog
Insights That Move Markets

5 Ways to Win the Digital Shelf in 20

How Your Shelf Tells a Unified Story: Omnichannel Strategy

See Blog

From a misaligned shampoo rack to a national retail-tech force.

Back in 2011, our founder began his career as a field merchandiser — straight into the chaos of Indian retail: tilted price tags, missing stock, promo material folded like origami, and, of course, the legendary shampoo rack that refused to stay organized in a store in Ahmedabad.
He didn't just fix the shelf—he started fixing the system behind it.

Team photo in a studio

What We Believe

Core Value & What It Means

Speed

Fast retail wins. So do we.
We listen to field staff—they're the real MVPs.

Simplicity

Retail's already chaotic—our tools aren't.
We automate what's boring and celebrate what's working.

Transparency

No fluff. No ghost reporting. No fake fill-ins.
We don't believe in stock reached unless there's a photo.

Snapshots from Our Journey

POSM disasters turned into bestsellers

POSM disasters we turned into bestsellers

POSM disasters turned into bestsellers

POSM disasters we turned into bestsellers

POSM disasters turned into bestsellers

POSM disasters we turned into bestsellers

POSM disasters turned into bestsellers

POSM disasters we turned into bestsellers

POSM disasters turned into bestsellers

POSM disasters we turned into bestsellers

POSM disasters turned into bestsellers

POSM disasters we turned into bestsellers

Let's Build What's Next

We're on a mission to modernize Indian retail from the shelf up — one SKU, one app, and one real-time photo at a time. Want in?

Contact UsCareers

From chaos to conversion — in five fast steps.

Whether it’s a messy shelf in Meerut or a half baked PDP on Flipkart, here’s how we fix what’s broken and boost what’s working.

Step 1

Let’s Talk About the Problem

  • What's not working? Store execution? Online visibility? Retailer reach?
  • We figure out which stores, SKUs, and touchpoints need love.
  • We'll talk to what’s in place and what we’ll need.
  • You get: A clear plan with goals, timelines, and no jargon.
Step 1

Step 2

We Build Your Playbook

  • Like a battle plan, but for store shelves and Flipkart pages.
  • We outline how each part will work—from POSM to stores to product listings to apps.
  • Decide what tools to bring in: shelf audits, listings, retailer rewards, etc.
  • We assign the right people—both on-ground and behind the screen.
  • You get: A customized brand playbook for field + digital.
Step 1

Step 3

Go Time

  • The real-time merch starts showing up in-store and apps.
  • Our reps get new—doing audits, placing POSM, and updating live photos.
  • Meanwhile, our digital team publishes your listings, sets up campaigns, and tweaks rewards.
  • We make sure your product looks good—online and offline.
  • You get: Real-time good. Photos, links, and progress dashboards.
Step 1

Step 4

We Watch the Numbers (So You Don’t Have To)

  • It’s not blacked. It doesn’t happen. And if it did—we’d know.
  • Weekly updates with what worked, what needs fixing, and what’s next.
  • Easy-to-read reports: stock-outs, share-of-shelf, retail feedback, and more.
  • Quick changes if needed—that’s part of We will use CTC. We have.
  • You get: Clarity. Reports that make sense, not headaches.
Step 1

Step 5

Scale What Works

  • Test it in 200 stores? Let's take it to 1,000.
  • We double-down on what’s performing—more cities, more SKUs, more action.
  • Want to add a new product? Or a new feature? We're already prepped!
  • Campaigns done? We wrap with a clean report, learnings, and next steps.
  • You get: Growth, not guesswork.
Step 1

Want to See It in Action?

We’ll show you how it worked for brands like yours.

View Sample Case Study

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